Introduction to Digital Marketing
🎯 Learning Objectives:
By the end of this module, learners will:
• Understand the core concepts and components of digital marketing.
• Differentiate between traditional and digital marketing approaches.
• Recognise the key channels and tools used in digital marketing.
• Appreciate the role of digital marketing in the entrepreneurial journey.
What is Digital Marketing?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. Unlike traditional marketing, which uses mediums like newspapers, radio, and television, digital marketing leverages the internet, mobile devices, social media, search engines, and email to reach and engage customers.
Key points:
Digital-first era: Consumers spend more time online than ever before.
Real-time communication: Digital marketing enables two-way, real-time interaction.
Trackability: Every campaign action is measurable, offering better ROI analysis.
🎯 Learning Objectives:
By the end of this module, learners will:
• Understand the core concepts and components of digital marketing.
• Differentiate between traditional and digital marketing approaches.
• Recognise the key channels and tools used in digital marketing.
• Appreciate the role of digital marketing in the entrepreneurial journey.
What is Digital Marketing?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. Unlike traditional marketing, which uses mediums like newspapers, radio, and television, digital marketing leverages the internet, mobile devices, social media, search engines, and email to reach and engage customers.
Key points:
Digital-first era: Consumers spend more time online than ever before.
Real-time communication: Digital marketing enables two-way, real-time interaction.
Trackability: Every campaign action is measurable, offering better ROI analysis.
What is Digital Marketing?
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products or services to consumers. Unlike traditional marketing, which uses mediums like newspapers, radio, and television, digital marketing leverages the internet, mobile devices, social media, search engines, and email to reach and engage customers.
Key points:
Digital-first era: Consumers spend more time online than ever before.
Real-time communication: Digital marketing enables two-way, real-time interaction.
Trackability: Every campaign action is measurable, offering better ROI analysis.
